![]() Now Amazon is setting up holiday 2021 to be another record-breaker, encouraging early shopping, extending Black Friday from a single day to two months, adding more gift lists and ideas and making gift delivery digitally instantaneous for Prime app shoppers. And this year, when Prime Day went to June 21-22, it brought in even more, $11.2 billion, according to Digital Commerce 360 estimates. When it moved Prime Day to October, sales jumped 69%, reaching $10.4 billion over two-days. In normal years Amazon’s Prime Day is a big money maker for the company, generating some $7.2 billion in sales in pre-pandemic July 2019. I ended up sending it my home and lugging it along to the wedding. ![]() At least I found it so when I bought a wedding present recently. Getting a gift sent to an alternate address remains a hassle on Amazon. But surely Amazon’s programmers are working overtime to build that feature for all customers. Amazon’s digital gift recipients will only have the choice to get an Amazon gift card instead.Īnd Amazon’s digital gifting will only be available via the mobile app, not for Prime members shopping from a computer. Their partners’ customers can make an actual exchange after they receive their digital gift notification. Many retailers recognize the value of these services with SmartGift boasting 1-800-Flowers FLWS and Pandora jewelry as partners and GiftNow has signed on Target TGT, Uniqlo, Tapestry’s Coach and Kate Spade brands.Īt least this coming holiday season, retailers working with SmartGift and GiftNow are ahead of Amazon in digital delivery. It’s a feature that startups like SmartGift and GiftNow make available to their retail partners through a checkout add-on button. Gifters don’t need the recipient’s physical address, just their email or mobile number to send a virtual gift notification before physical delivery of the item.ĭigital-gift delivery helps avoid the return backlash that inevitably follows the holiday season. Perhaps the most important news on the gifting front is now Amazon offers digital delivery of gift selections for Prime members from its mobile app. ![]() It’s packed with seasonal decorations, food, cooking and baking supplies, fashions, music, movies and games.Īmazon is giving a leg up to its small business and third-party sellers too with a Small Business Gift Gift, a Launchpad Gift Guide for innovative products from startups and Handmade Gifts from artisans and makers. Gift your host friend or family member a candle that smells like heaven. 78 at Amazon 78 at Nordstrom 78 at Saks Fifth Avenue. Given its early jump on Christmas, Amazon is offering a Holiday Prep Shop to help customers prepare for Halloween, Thanksgiving, Hanukkah and other seasonal celebrations. NEST Fragrances Amalfi Lemon & Mint Scented 3-Wick Candle.
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